Brand Design
Artisan Coffee Rebrand
Created a cohesive brand identity for a specialty coffee chain, aligning visual elements with their premium positioning.
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Overview
Complete brand identity redesign for a specialty coffee chain looking to establish a premium market position.
The Challenge
The existing brand lacked consistency and failed to communicate the premium quality of the product.
The Solution
Developed a comprehensive brand system including logo, color palette, typography, and packaging design that reflected the artisanal nature of the product.
Results
- 40% increase in brand recognition
- 25% increase in foot traffic
- Consistent brand application across all touchpoints
Tools & Technologies
Adobe IllustratorPhotoshopAfter Effects