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E-commerce Platform

Designed a seamless shopping experience with an intuitive checkout flow that reduced cart abandonment by 28%.

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Overview

Complete redesign of an e-commerce platform focusing on conversion optimization and user experience.

The Challenge

High cart abandonment rates and a confusing checkout process were preventing the platform from reaching its revenue goals.

The Solution

Streamlined the checkout process, improved product discovery, and implemented trust signals throughout the user journey.

Results

  • 28% reduction in cart abandonment
  • 22% increase in conversion rate
  • 15% increase in average order value

Tools & Technologies

SketchInVisionHotjarGoogle Analytics