Mobile App
Finance App Redesign
Reimagined the user experience for a personal finance application, resulting in a 42% increase in daily active users.
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Overview
A comprehensive redesign of a personal finance mobile application focused on improving user engagement and financial literacy.
The Challenge
The existing app had low user engagement and a confusing interface that made it difficult for users to track their finances effectively.
The Solution
Redesigned the entire user interface with a focus on clarity, visual hierarchy, and intuitive navigation. Implemented personalized dashboards and simplified the transaction flow.
Results
- 42% increase in daily active users
- 35% reduction in support tickets
- 28% improvement in user retention
Tools & Technologies
FigmaAdobe XDPrincipleUserTesting